It is not a Santorini. It is Smurbanism. It is Spain. What was supposed to be a temporary transformation looks to be a permanent change. The South Spanish town Juzcar was turned entirely blue for the latest Smurfs movie by Sony Pictures. After 141 days blueness, the inhabitants of the small town have voted to keep the façades of the buildings blue forever. The reason is the enormous amount of extra tourists visiting the town and the extra money that is generated that way, according to the The Independent:

It is not a Santorini. It is Smurbanism. It is Spain.

What was supposed to be a temporary transformation looks to be a permanent change. The South Spanish town Juzcar was turned entirely blue for the latest Smurfs movie by Sony Pictures. After 141 days blueness, the inhabitants of the small town have voted to keep the façades of the buildings blue forever. The reason is the enormous amount of extra tourists visiting the town and the extra money that is generated that way, according to the The Independent:

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On a mission to get more fun out of our urban public spaces.


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The freedom to make and remake our cities and ourselves is, I want to argue, one of the most precious yet most neglected of our human rights

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